PC World Returns to the TradeDoubler Network
09 November 2007
PC World has today announced that it will be re-launching its affiliate programme with TradeDoubler, the pan-European digital marketing company. The revised focus of PC World to deliver incremental sales revenue from its programme and to extend its reach amongst affiliates has been pivotal to the reinstatement of TradeDoubler whose unparalleled publisher reach and commitment to publisher recruitment has been a key deciding factor. PC World will be also working with the TradeDoubler Client Services team to build its programme profile making it the most competitive in its sector.
Leighanne Miles, Internet Channel Manager at PC World comments, "TradeDoubler has an impressive current network of profitable partnerships and is continuously investing in sourcing new, high-quality publishers. Their excellent performance based marketing knowledge, technological solutions and tireless commitment to delivering great results, are crucial components for success of our programme. Having previously worked with TradeDoubler's Client Services Team, I know our ambitious targets to truly extend our programme and drive sales through the affiliate channel, particularly over this busy Christmas period, is in safe and expert hands with TradeDoubler."
"It is always a pleasure to welcome back clients to the TradeDoubler network." says Jim Brigden, Managing Director of TradeDoubler. "The re-launch of this account is testament to our client service standards and ongoing investment in publisher recruitment to deliver new high quality, targeted traffic. Given our past record, it won't be long before we are delivering improved results for PC World thanks to this reunited partnership."
About TradeDoubler
TradeDoubler is a Pan-European digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. Headquartered in Sweden, the company boasts a unique European reach with local offices in 18 countries across Europe. With a breadth of expertise across multiple industry sectors and a network of more than 118,000 website publishers TradeDoubler helps deliver online results for over 1,500 advertisers across Europe including a mix of local and international companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.
