Additional Features
Contextual advertising - td AdMatch
- Improve the relevancy of your clients' ads on publisher websites
- Target ads to specific audiences
- Serve contextual ads across text, product and display formats
- Improve click-through and conversion rates
- Increase performance of existing publishers
- Extend the reach and attractiveness of your clients' programmes to publishers
- Generate more results
- Reward based on performance only
Post-impression tracking
- Track and reward sales generated from banner impressions
- Incentivise publishers to select and make the most of your clients' creative
- Secure prime ad placements for greater brand and product exposure
- Open your clients' programmes to publishers with high volumes of traffic
- Improve programme EPC (Earnings Per Click) with the same effective CPA (Cost Per Acquisition)
Call tracking technology - td Talk
- Direct and track affiliate generated enquiries offline to a call centre
- Extend the reach and attractiveness of your clients' programme to publishers
- Convert more enquiries
- Secure complex sales
- Increase basket values and rescue shopping-basket abandonment
- Reward based on performance only
User path analysis - coming soon
- Better understand the customer journey through to sale
- Organise your clients' publishers to optimise programme performance
- Structure commissions to deliver the type of sale/customer your clients want
- Reward fairly
- Improve ROI
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