
The new products that TradeDoubler launches will increase the users revenue coming from their online business as well as facilitate administration of online marketing and sales. Companies want control over sales channels, online partners, marketing and branding campaigns, provided through reliable and powerful tools that still are easy to maintain, which is exactly what TradeDoubler offers with these products.
The products are aimed at different target groups but are all built on the same stable, secure and patented tracking platform, with which TradeDoubler has become leading in Europe.
TradeDoubler Media Toolbox - Aimed at portals, media and large traffic drivers. With this new tool, which is a third party tracking and administration engine, companies can manage all online campaigns and relationships with advertisers and thereby strengthen offerings as well as increase revenue.
TradeDoubler Enterprise - Aimed at companies with multiple online relationships and online distribution. This product allows large companies to manage, control and expand their online advertising, direct marketing and sales. Companies can increase efficiency of their sales and marketing channels and thereby lower risk as well as customer acquisition cost.
TradeDoubler Agency - Aimed at media and ad agencies, consultants and other online operators. The product allows companies to manage and sell online marketing and sales solutions to their clients. The solution is suitable for handling branding campaigns, direct marketing and sales activities.
Klas Hesselman, Internet manager at Dell, says that "we have experienced very positive results so far working with TradeDoubler and their new enhanced product portfolio seems very promising. Dell is currently investigating the opportunities to further improve our online sales channels by integrating these products."