TradeDoubler partners with Lycos
Lycos to use affiliate marketing network to boost traffic to Scandinavian portals
TradeDoubler partners with Lycos 2000-09-07 TradeDoubler, the European affiliate marketing network, has signed a contract with Lycos in Scandinavia. Aiming to generate more traffic to its Internet portals in Sweden, Norway and Denmark, Lycos will use TradeDoubler's platform and services to establish and administer its affiliate programme. An affiliate programme improves the effectiveness of online business by linking traffic between content websites (affiliates) and commercial sites seeking to attract visitors (merchants), in this case Lycos.
- I consider affiliate marketing a very interesting component of the marketing mix. We have positive experiences from the US, where affiliate marketing is proving very successful, says Anna Bergstrand, CEO of Lycos in Scandinavia. Our partnership with TradeDoubler will not only make our site even more accessible to our visitors, but also attract quality traffic in a cost efficient way.
Lycos will employ TradeDoubler's solution for establishment, running, support and administration of affiliate programmes and tap into its network of over 150, 000 affiliate relations. These are made up of content sites earning a commission from generating new visitors, registrations or purchases on e-commerce sites, portals or other commercial web sites.
- Co-operating with Lycos is wholly in line with our strategy of forming partnerships with large traffic drivers, active in several European markets, says Felix Hagnö, CEO and co-founder of TradeDoubler. A well known and respected brand, Lycos is suitable partner to TradeDoubler.
- Portals and other web sites with high traffic volumes increasingly appreciate the benefits of using affiliate marketing. There are great opportunities for them, not only to increase their own traffic volume, but also to introduce new revenue streams by generating quality traffic for others, Hagnö concludes.
About TradeDoubler
TradeDoubler began its operations in August 1999 and currently administers over 190 affiliate programmes, handling more than 150,000 affiliate relationships in the Nordic countries, the UK, Germany and France. TradeDoubler is currently expanding its services and local support into all major European markets.
TradeDoubler provides its mix of Pan-European and local clients, including Bidlet, Primus Media, Jobline and Scout24 Group, with a complete platform for managing their affiliate marketing programmes. TradeDoubler's network, in combination with its technical solution, enables commercial sites to form partnerships with content web sites to the benefit of all involved, through a performance based reward and payment model. TradeDoubler generates its revenue by collecting a commission for its services.
TradeDoubler has received funding from Soros Private Equity Partners LLC and Arctic Ventures. The company was founded in Sweden by current CEO Felix Hagnö and HRM Martin Lorentzon.
About Lycos
www.lycos.se is a search portal where quality and personal service has played a major part for the design, The search portal contains three parts: link catalogue, search engine and vertical content. The link catalogue contains approximately 35 000 checked and commented links. All link editors may be reached via e-mail.
Lycos Sweden is an extension of Lycos Europe. Lycos is a leading meeting place for Internet users all over the world. The network combines and links to advanced search engines with content and communities. At present one out of three Internet users in Europe has chosen one of Lycos' services. Today Lycos is represented in 11 European countries.
Editorial Contacts
For further information, please visit www.tradedoubler.com or contact:
CEO, TradeDoubler
Tel: +46 8 4050800
Email:felix.hagno@tradedoubler.com
Anna Bergstrand
CEO, Lycos
Tel: +46 706 350102
Email:anna.bergstrand@lycos-europe.com
Malin Westlund
Text 10
Tel: +46 8 54551456
malinw@text100.se
