TradeDoubler signs first license operator agreement with Lietuvos Telekomas

Lietuvos Telekomas is the first company to sign a license operator agreement with TradeDoubler, the leading online provider of performance-based marketing and sales solutions in Europe. Lietuvos Telekomas will now sell and market TradeDoubler's advanced solutions on the Lithuanian and Latvian market.

After a successful three months' testing, when Lietuvos Telekomas has tried parts of TradeDoubler's product portfolio, it has now been verified that performance based marketing and sales solutions work excellent on the Lithuanian market. TradeDoubler and Lietuvos Telekomas have therefore decided to continue the co-operation in full scale.

Lietuvos Telekomas will sell and market the products to companies on the market, interested in improving its online effectiveness. They will also create a network of affiliated websites interested in selling advertising space on its sites and driving quality visitors and generate online sales.

Apart from offering the products to the market, Lietuvos Telekomas will also use the technology internally for their portal Takas, where they can allow partners to advertise their products on the portal and get paid for the visitors and sales leads sent to the partners.

"It is a great opportunity for Lietuvos Telekomas to introduce the most efficient marketing and sales services online and thereby expand the online advertising market in the Baltic region. Most of the largest and well-known companies in the world have been successfully applying these solutions for years. I believe that the fact that there is total transparency of results and statistics for all involved parties allows Lithuanian businesses to accumulate the highest benefits from the online marketing as well as continue successful development of their activities," said Tapio Paarma, General Manager of Lietuvos Telekomas.

"We are delighted to have Lietuvos Telekomas as a license operator partner and thereby join our growing international network. To further extend TradeDoubler's operations and solutions, we seek to establish powerful partnerships with key industry players. TradeDoubler is seeking for highly skilled and experienced partners with a proven track record and understanding of the digital world. That is the reason why Lietuvos Telekomas is an excellent partner", said Martin Henricson, CEO of TradeDoubler.

About TradeDoubler
TradeDoubler provides total solutions for managing online performance-based marketing and sales on the Internet. The company has a mix of local and pan-European clients, which include Sony, Vodafone, Dell, Compaq, Unicef, Kodak, British Telecom and eBay.
TradeDoubler began its operations in Sweden in August 1999 and currently has around 350 merchants in Europe and offices in 10 countries.

About Lietuvos Telekomas
AB Lietuvos Telekomas (Lithuanian Telecom) is the largest telecommunications company in Lithuania.
Main areas of the Company's activity include fixed-line telephony services, network and data communication services, Internet-related services, wholesale services to other telecommunications operators and service providers as well as sales and maintenance of telecommunications equipment. According to the Law on Telecommunications and its Activity Licence, Lietuvos Telekomas is granted an exclusive right to install and provide fixed-line telephony services in Lithuania until 31 December 2002.
More information about AB Lietuvos Telekomas is available on the web page: www.telecom.lt


Editorial Contacts

For more information contact:
Gabriella Stigen, TradeDoubler, +46 8 40 50 802, +46 709 95 802, Gabriella.stigen@tradedoubler.com
Diana Rociene, Lietuvos Telekomas, +370 2 36 72 99, +370 86 01161