TradeDoubler launches German operations as part of European expansion
The affiliate marketing network kicks off with seven high profile German partnerships
TradeDoubler, the leading European provider of performance based affiliate marketing solutions, today launches its operations and local web site (www.tradedoubler.com) in Germany. The German establishment is part of the company's aggressive European expansion, which so far encompasses fully owned subsidiaries in Sweden, Finland, UK, Denmark and Norway.
From its first day of German operations, TradeDoubler sees seven German e-merchants among its partners, together attracting tens of thousands of Internet visitors per day. Partners include Scout24 Group, Primus Online Group, Tiss, ClickFish, Euroseek, Valentines and Wideyes, among them providing on-line services as diverse as electronics, cars, toys, flower distribution, financial services and recruitment.
"The launch of our German operations is an important step in our expansion across Europe. With our German presence we can help our Pan-European customers establishing affiliate programmes also on this strategic market with its 16 millions Internet users," says Felix Hagnö, CEO and Co-Founder of TradeDoubler.
TradeDoubler offers a totally managed solution for performance based marketing on the Internet. An affiliate marketing programme drives quality traffic to e-merchants' sites, while generating income to owners of special interest websites (affiliates). In the US, online affiliate marketing is an established marketing tool, generating 13% of transactions on e-commerce sites with an affiliate programme in 1999. In year 2003 it is estimated that 21% of global Internet revenues will be driven by affiliate marketing.
"We provide a win-win solution, generating income to e-merchants and affiliates alike", Felix Hagnö continues. "With a performance based marketing tool, e-merchants only pays a provision when actual results, i.e. clicks, leads and sales, are generated."
About TradeDoubler
TradeDoubler began operations in April 1999 and currently administers over 100 affiliate programmes, handling more than 100,000 affiliate relationships in the Nordic countries and the UK. Beside Germany, TradeDoubler plans to expand its services into all major European markets in the coming months. Clients include Bidlet, Autobytel, Jobline, Dressmart and Wideyes.
The company provides its customers with a complete platform to manage affiliate marketing programs, recognized as being the most cost-effective online advertising alternative. Online affiliate marketing is a performance-based marketing solution, where e-merchants and content sites only pay for the promotions that lead to click-throughs, registrations or sales. TradeDoubler has established a secure and reliable technology platform that tracks the traffic generated by each link placed by its affiliates across the TradeDoubler affiliate website network.
When an online customer clicks-through to, registers on, or purchases a service or product on the client site, TradeDoubler administers payment of a success fee to the affiliate site that generated the traffic to the client site. TradeDoubler generates revenue by collecting a commission for its services. As the leading provider of an online affiliate marketing solution:
TradeDoubler provides the largest affiliate network from which online clients can draw traffic in Europe.
Affiliates are paid in the local currency, and TradeDoubler has full compliance with all the different European laws.
For further information, please visit www.tradedoubler.com
Editorial Contacts
For more information, please contact:
Felix Hagnö
TradeDoubler
Tel: +46 8 545 858 40
felix.hagno@tradedoubler.com
Malin Westlund
Text 100
Tel: +46 8 545 514 56
Mobile: +46 709 670 340
malinw@text100.se
