eBay and TradeDoubler team up for affiliate marketing in Europe

TradeDoubler, Europe's leader within online performance-based marketing and sales solutions, and eBay, the world's online marketplace, have joined forces in Europe. eBay has selected TradeDoubler's online marketing tool for its affiliate programs in France, Spain, Italy, Germany and the Netherlands. Already live on eBay, the affiliate marketing program allows eBay to advertise on thousands of Web sites across the Internet instantly expanding reach, building brand awareness and acquiring customers, all on a pay-for-performance basis. This results in more cost-effective online marketing and lower customer acquisition costs.

"Affiliate marketing has been a successful way for us to build relationships with other online properties and attract new users," said Michael van Swaaij, managing director, eBay Europe. "We are very happy to be working with TradeDoubler to expand that success across Europe."

Martin Henricson, CEO at TradeDoubler, says that he is delighted to introduce eBay´s affiliate programs into the TradeDoubler network. "We believe that its strong brand name and the attractiveness of its affiliate program means that we will be able to further improve our attractive offering to the affiliates in our European networks. Finally, it is a further confirmation of the validity of affiliate programs as an essential part of a company's online media mix and of TradeDoubler being a strong and reliable partner."

For eBay, TradeDoubler provides high quality affiliate marketing and sales solution that can manage large transaction volumes while delivering reliable, quality results from its superior tracking technology, through its strong local presence in markets across Europe.

About eBay
eBay is The World's Online Marketplaceä. Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world.

About TradeDoubler
TradeDoubler began its operations in Sweden in August 1999 and currently has around 350 merchants in Europe and offices in 10 countries.

TradeDoubler provides total solutions for managing performance-based marketing and sales on the Internet. The company has a mix of local and pan-European clients, which include Vodafone, Dell, Compaq, Unicef, Kodak, British Telecom and eBay.

TradeDoubler's network of more than 300,000 content sites, known as affiliates, links qualitative traffic to commercial companies who wish to generate quality traffic, create leads, increase sales or the number of registrations to their web sites. These companies, who may be traditional companies with a web presence, Internet portals or e-commerce sites, compensate affiliates for the traffic they generate. TradeDoubler's affiliates include MSN, Lycos, Wallstreet Online and Pricerunner. Since TradeDoubler applies a performance-based payment model, its clients pay commission based on the results achieved,and TradeDoubler generates revenues through a mix of commission and fixed charges for its services.

The company was founded by Felix Hagnö and Martin Lorentzon and has received funding from Soros Private Equity Partners LLC, Arctic Ventures, Emred S.A. and a large Swedish institution.


Editorial Contacts

For further information, about TradeDoubler please visit www.tradedoubler.com or contact:
Gabriella Stigen, Director Marketing & PR
+46 8 40 50 802, +46 709 950 802