Record Results Mark The First Anniversary Of Dabs.Com’s Affiliate Program With TradeDoubler

dabs.com, the leading UK online retailer of IT and consumer electronic goods, and TradeDoubler, Europe’s leading provider of online marketing and sales solutions, are celebrating the first anniversary of their relationship by unveiling record successes in online sales. Since the launch of the TradeDoubler affiliate programme last June, Dabs has seen a constant rise in sales, with revenue from the program reaching almost £2.5 million in the first six months of this year alone. TradeDoubler forecasts that this figure will exceed £6 million by the end of 2004, boosted by anticipated strong Christmas sales.

Dabs originally selected TradeDoubler as its online marketing partner to heighten brand awareness and reach customers in new markets. The company had set itself challenging growth targets and realised that an affiliate marketing program would be a highly profitable customer acquisition channel to help meet them.

Jonathan Wall, marketing director at Dabs, said: “The success we have enjoyed working with TradeDoubler highlights the enormous benefits of online advertising and running an affiliate marketing programme in particular. We selected TradeDoubler to run our programme on the basis of their proven credentials, size and scope in the European market. In fact, we have been so impressed with the service and results achieved that we have recently expanded our relationship with TradeDoubler to support our French site.”

Will Cooper, chief marketing officer at TradeDoubler, said: “dabs.com is a classic example of the effectiveness of affiliate marketing and the tangible results that it can generate. Measurability has been a key factor in the programme we run with Dabs. TradeDoubler’s tracking technology has allowed Dabs to consistently demonstrate the great return on investment generated by the programme”.

About TradeDoubler

Founded in 1999, TradeDoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo.

About Dabs.com

dabs.com is the UK's leading online retailer of computing and technology products, offering over 20,000 lines from the world's leading manufacturers to well over 1.3 million online customers across the country.

Around 1.7 million unique visitors visit the Dabs website every month and the company typically processes around 6,000 customer orders every day. dabs.com services the whole of the UK from its state-of-the-art premises in Bolton and has recently launched a French version of its award-winning website.

dabs.com has won a number of high profile national business awards such as a CBI-backed Growing Business Award, an eCommerce Award from the Government-backed UK Online for Business organisation, and a host of ‘Best Online Retailer’ awards voted by members of the public. In August 2003, the company opened its first “bricks and mortar” store at Liverpool John Lennon Airport.


Editorial Contacts

Bite Communications
Gia Goodman/Belinda Tewson
T: +44 (0)20 8834 3473/+44 (0)20 8834 3403
E: gia.goodman@bitepr.com/belinda.tewson@bitepr.com

TradeDoubler
William Cooper
T: +44 (0) 207 881 1404
E: will.cooper@tradedoubler.com