The Carphone Warehouse Group PLC adds value to its website through TradeDoubler's affiliate network
London, 11th January 2001 - The Carphone Warehouse, the largest independent distributor of mobile phones and related services in Europe has formed a partnership with TradeDoubler, the European Affiliate Network, to implement an affiliate programme for it's UK based users. Once successful, the programme will be rolled out throughout Europe.
The Carphone Warehouse will use its affiliate marketing programme to drive quality traffic and sales of its mobile phones, PDA's, phone accessories and ringtones on its new-look site. In addition the affiliate network will promote special offers, including its "Deal of the Day". The Carphone Warehouse has been running its own, smaller, affiliate programme in the UK, but decided that a more dedicated approach was needed to realise the huge benefits that can be derived from running a successful affiliate programme.
"The knowledge, experience and resources provided by TradeDoubler are exactly what we needed to take our affiliate partner programme to the next level. Our experience has already proved the benefit of the theory, now we plan to build upon this by attracting a large number of affiliates and increasing our presence on the web. We are starting off in the UK and if this proves a success, we will develop it across a number of European countries," comments Andrew Pinnington, Head of UK E-Commerce at The Carphone Warehouse.
Adds Will Cooper, Marketing Manager at TradeDoubler, "We are delighted to introduce The Carphone Warehouse programme into our network. We believe that its strong brand name and the attractiveness of the commissions it is offering to affiliates mean that we will be able to build a very strong affiliate network. Finally, it is further confirmation of the validity of affiliate programmes as a tool in today's e-marketplace and a reflection of TradeDoubler's strategy of establishing a network that includes major traditional companies as well as leading pure-play Internet companies."
The Carphone Warehouse network of affiliates will be separated into "private programmes" whereby top-performing affiliates will be offered higher commission rates.
About Carphone Warehouse
The Carphone Warehouse Group PLC is the only pan-European retailer of mobile telephony products and services. The Group has over 1,000 stores (over 400 in the UK), operations in 14 countries and over 5,000 employees. It is the leading independent mobile phone retailer in the UK, France, Spain, Sweden, Ireland, Belgium and the Netherlands, in each case in terms of market share.
About TradeDoubler
TradeDoubler began its operations in August 1999 and currently administers over 260 affiliate programmes, handling more than 330,000 affiliate relationships in the UK, the Nordic countries, Germany, France, Spain and the Netherlands. TradeDoubler is currently expanding its services and local support into all major European markets.
TradeDoubler provides its mix of Pan-European and local clients, including Waterstone's, Claranet, Buy.com, SEB, ebookers and Lycos, with a complete platform for managing their affiliate marketing programmes. TradeDoubler's network, in combination with its technical solution, enables commercial sites to form partnerships with content web sites to the benefit of all involved, through a performance based reward and payment model. TradeDoubler generates its revenue by collecting a commission for its services.
TradeDoubler has received funding from Soros Private Equity Partners LLC and Arctic Ventures. The company was founded in Sweden by current CEO Felix Hagnö and HRM Martin Lorentzon.
For further information, please visit www.tradedoubler.com
Editorial Contacts
For more information please contact:
Jo MatchamText
100 Public Relations
Tel: +44 (0) 20 8996 4126
Mobile: +44 (0) 7989 533779
joannem@text100.co.uk
Will Cooper
Marketing Manager
TradeDoubler
Tel: +44 (0) 20-748 704 92
Mobile: +44 (0) 771 858 64 02
will.cooper@tradedoubler.com
Tristia Clarke
Head of PR
Carphone Warehouse
Tel:+ 44 (0) 208 896 5573
Mobile:+ 44 (0) 7771 868 601
clarket@cpw.co.uk
