Claranet Announces Affiliate Partnership Programme

TradeDoubler's affiliate network to increase number of sign-ups for Claranet

London, 30th November 2000 - Claranet, the UK's largest independent Internet Service Provider (ISP), has formed a partnership with TradeDoubler, the European Affiliate Network to implement an affiliate program initially for it's UK based users.

"By linking traffic from affiliate websites to the Claranet website, the company expects to increase significantly the registrations for its services. "With TradeDoubler's affiliate network, we can leverage upon the existing 30,000 affiliate relationships in the UK to increase our brand awareness and drive sales. By carefully selecting our affiliates we will be able to target both corporate customers and private individuals through the programme," said Claranet's managing director, Charles Nasser.

Claranet is intending to create private programmes for its top affiliates, which will include special higher commission rates when they have generated over a certain number of new sign-ups. The company will employ TradeDoubler for the establishment, running, support and administration of affiliate programmes in the UK.

"We are delighted that TradeDoubler's programme is to become a part of Claranet's marketing mix," says Felix Hagnö, CEO and co-founder of TradeDoubler. "I am sure that the programme will become a complete success and I look forward to a long and successful relationship with Claranet."

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About Claranet
Formed in 1996, Claranet is the UK's largest independent ISP servicing 350,000 users in the UK. Providing reliable and effective Internet solutions for both home and business users throughout the UK, France and Germany, it is one of the most successful ISPs in Europe and has established its credentials as one of the most innovative and fastest growing companies in the sector.

About TradeDoubler
TradeDoubler began its operations in August 1999 and currently administers over 260 affiliate programmes, handling more than 270,000 affiliate relationships in the UK, the Nordic countries, Germany, France, Spain and the Netherlands. TradeDoubler is currently expanding its services and local support into all major European markets.

TradeDoubler provides its mix of Pan-European and local clients, including Waterstone's, Buy.com, Letsbuyit.com, SEB and Lycos, with a complete platform for managing their affiliate marketing programmes. TradeDoubler's network, in combination with its technical solution, enables commercial sites to form partnerships with content web sites to the benefit of all involved, through a performance based reward and payment model. TradeDoubler generates its revenue by collecting a commission for its services.

TradeDoubler has received funding from Soros Private Equity Partners LLC and Arctic Ventures. The company was founded in Sweden by current CEO Felix Hagnö and HRM Martin Lorentzon.

For further information, please visit www.tradedoubler.com


Editorial Contacts

For more information, please contact:

Jo Matcham
Text 100
Tel: +44 (0) 20 8996 4126
Mobile: +44 (0) 7989 533779
joannem@text100.co.uk

Will Cooper
Marketing Manager, TradeDoubler
Tel: +44 (0) 20-748 704 90
Mobile: +44 (0) 771 858 64 02
will.cooper@tradedoubler.com

Nicci Hailes
PR Manager - Claranet LTD
Tel: +44 (0) 20 7903 3019
nicci@clara.net