TradeDoubler announces former CEO of Telia, Sweden Appointed as Chairman

London, U.K. - TradeDoubler, Europe's leading provider of online affiliate marketing solutions, announced today that Stig-Arne Larsson, the former CEO of Telia, the Swedish Telecom Operator, has been appointed as Chairman and member of the Board at TradeDoubler.

TradeDoubler, headquartered in Stockholm, was founded in August 1999 by Felix Hagnö and Martin Lorentzen, two Swedish entrepreneurs with substantial Internet and IT experience, to become the leading provider of online affiliate marketing solutions in Europe.

Since its formation, TradeDoubler has established itself as Europe's leading independent provider of performance-based marketing solutions for e-merchants and portals. The Company has developed its own technology platform which allows it to offer its customers and affiliates a wide range of services, with the core service being pay-for performance marketing.

Commenting on the announcement today, Felix Hagnö, Chief Executive of TradeDoubler, said: "We are very pleased to welcome Mr Larsson to the Board of TradeDoubler. His considerable experience will be of great value to us during this critical time of expansion in Europe."

Until January of this year, Mr Larsson was the CEO of Telia and the first Vice President of the merged Telia-Telenor group until its subsequent demerger. Mr Larsson is a Board Member of several companies including Castellum AB, Generic Systems AB, Oz.com Inc. He is also the CEO of his own company, Sal Ventures.

Commenting on his appointment, Stig-Arne Larsson, said: "I am delighted to be joining TradeDoubler at such an important stage in the Company's development. I believe that it is a brilliant business concept and I have great confidence in the management team and their efforts to rollout the operations across Europe. Online affiliate marketing is already an important and persuasive marketing tool in the US and I believe this trend will be replicated by TradeDoubler in Europe."