TradeDoubler receives 35 million SEK cash injection

New funding and new CEO to take the company to profitability in Q1 2002

The Swedish company TradeDoubler, the leading European provider of performance based marketing solutions on the internet has received a cash injection of 35 million SEK from a large Swedish financial institution and its existing investors.

TradeDoubler provides software solutions which, amongst other things, generate quality traffic, registrations and increase sales for any company with activities on the web. The company´s performance based model allows advertisers to pay for results rather than page views which was common in the past.

Over the last year TradeDoubler has expanded throughout Europe and now has local offices in 10 European countries, whilst operating 12 European affiliate networks. The company has developed enormously over the last 2 years, almost doubling its revenues each quarter. TradeDoubler expects to generate revenues of around 100 million SEK in 2001, an increase of approximately 400% from the previous year.

Commenting on the new funding, one of TradeDoubler´s founders Felix Hagno said, "We have calculated that this new cash injection will be the third and last prior to the company reaching profitability. The capital we have raised will allow us not only to cement our dominant position in Europe but it will also allow us to develop new products. We are already profitable in our three largest markets Germany, United Kingdom and Sweden, and we expect the other countries to follow suit during the summer and autumn of this year."

TradeDoubler announces at the same time that Martin Henricson has been employed as the new CEO of the company. Martin has a number of years experience within the IT and telecommunications industries and joins TradeDoubler from Telia where he was responsible for international development, telecoms and the Internet. He has also been MD for the IT consultancy Resco Systems Support and before that worked as a management consultant for 10 years. Martin takes over from Felix Hagno who will move to the role of product development and Board member.

"I believe that my previous experience of running a company on a European level will be greatly beneficial to TradeDoubler, as it enters an intensive phase of growth. It will be important to develop a clear approach to further develop both our products and client base. TradeDoubler´s focus will remain on attracting the leading traditional and internet pure-play companies into its network. Recent agreements have been signed with international companies such as Compaq, Carphonewarehouse and Waterstones," stated new CEO Martin Henricson.

About TradeDoubler
TradeDoubler began its operations in August 1999 and currently administers over 300 affiliate programmes, handling more than 280,000 affiliates in the UK, Ireland, Germany, France, Spain, Italy Norway, Denmark, Finland, Sweden, Austria and the Netherlands. TradeDoubler provides its mix of Pan-European and local clients, including, Waterstone´s, Carphone Warehouse, Homebase, Buy.co.uk, Jarvis Hotels, Workthing, and ebookers, with a complete platform for managing their performance-based marketing programmes. TradeDoubler´s network, in combination with its technical solution, enables commercial sites to form partnerships with content web sites to the benefit of all involved, through a performance based reward and payment model. The company was founded in Sweden by Felix Hagnö, and Martin Lorentzon. For further information, please visit www.tradedoubler.com



Editorial Contacts

For more information, go to www.tradedoubler.com, or contact:

Felix Hagnö
TradeDoubler
Tel: +46-8 40 50 830
felix.hagno@tradedoubler.com

Malin Westlund
Text 100 Public Relations
Tel: +46-8-545 514 56
Mobile: +46-709-670 340
malinw@text100.se