Christmas comes early for HMV and TradeDoubler

TradeDoubler wins Best Use of Affiliate Marketing at the IMA awards 2007

Christmas cheer is descending on the teams at TradeDoubler and client hmv.com as they celebrate their recent success in the Best Use of Affiliate Marketing category at the annual IMA Awards. This is the first affiliate-specific category of its kind on the industry awards circuit and is a testament to the growing importance of this channel in clients’ digital marketing budgets to warrant individual recognition. hmv.com fought off stiff competition from Jessops, the second TradeDoubler client to be shortlisted, 3 Mobile (agency: Summit Media) and CreditExpert Financial (agency: Experian) to claim the accolade.

“We are over the moon with the win.” says Dan Thut, Affiliate Manager at hmv.com. “Working with TradeDoubler over the past three years our programme has shown impressive year-on-year growth, and this award is well-deserved recognition of that fact.”

Jim Brigden, MD of TradeDoubler UK comments, “This is a fantastic round up to another record-breaking year for TradeDoubler’s clients. With figures of 368% growth in sales value and a ROI ratio of 1:9 it is no surprise that hmv.com were clear winners. It is only a shame that only one client is able to pick up the award as we could have had plenty more in the running.”

For TradeDoubler, this is just the brandy butter on the Christmas pudding after a recent spate of significant client wins and contract extensions with the Arcadia Group brands, ebookers, AA Insurance, Which?, Waitrose and BT. PC World also recently announced their return to the TradeDoubler network after leaving earlier in the year.

Editorial Contacts

For additional information, please contact:
 
Jennifer Cheung, TradeDoubler - 020 7798 5800
Geraldine Cordeiro/Louise Stewart-Muir, Say Communications – 020 8971 6400

About TradeDoubler
TradeDoubler is a pan-European digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. Headquartered in Sweden, the company boasts a unique European reach with local offices in 18 countries across Europe. With a breadth of expertise across multiple industry sectors and a network of more than 118,000 website publishers TradeDoubler helps deliver online results for over 1,500 advertisers across Europe including a mix of local and international companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.