TradeDoubler Invests Heavily to Further Expand Publisher Base

The latest figures from comScore Media Metrix show that TradeDoubler has a reach of 83.3% (May 2007 data) of the UK online population, meaning the company has the second largest reach of all networks currently measured by comScore in the UK. comScore’s Media Metrix, an independent internet audience measurement metric, details online media usage for home and work audiences.

Andreas Bernström, Chief Operating Officer at TradeDoubler, “At TradeDoubler we are constantly striving to improve our offering and never rest on our market-leading status. Although we are predominantly known as an affiliate marketing company, we have been running an ad network, a campaign and lead network for over three years as well as a pay-per-call product for 12 months, all of which have seen huge growth.  The diversity of these products has meant a more attractive proposition to publishers and allowed us to sign up more inventory, the comScore ranking can only help this.”

With a publisher network which already constitutes one of the largest in Europe, TradeDoubler, a leading European digital marketing specialist, has focused a great deal of investment in its publisher team to build an even stronger publisher network which will ensure it continues to offer its clients the most relevant, tailored reach for their advertising needs.  Having more than doubled its publisher team in the last 12 months, with new recruits solely focused on recruiting suitable publishers to the TradeDoubler network, the decision was taken to license comScore, to support this drive.

TradeDoubler partners with a network of more than 118,000 website publishers across Europe, providing a conduit to advertisers through its range of digital marketing products – td Pull, td Push, td Reach and td Talk. Through TradeDoubler’s platform, publishers can monitor and evaluate the traffic to their website and convert it into revenue.

comScore provides TradeDoubler with a selection of online behaviour and publisher site analytical tools.  These tools will enable TradeDoubler’s expanded publisher team to source, research and evaluate a raft of new, high quality publisher sites.  comScore will also help to evaluate the demographics and relevance of traffic attracted to these sites and their suitability for TradeDoubler’s advertisers.  comScore will enable TradeDoubler’s client services team to generate a more holistic view of a client’s position within the market and with regards to competitors.

TradeDoubler’s Publisher Products:

td Pull (Affiliate network)
td Pull enables publishers to easily monitor, evaluate and monetise their website traffic and build highly attractive partnerships with top advertisers to significantly raise the profile of their online business.

td Talk (Pay-per-call network)
TradeDoubler's td Talk pay-per-call network delivers improved revenues for website publishers. They can easily promote more complex and high value products online for major advertisers – in sectors such as finance or travel services. Commission is received for all the traffic they generate, whether it becomes a phone call, click or online sale.

td Push (Campaign network)
td Push enables publishers to partner with top online advertisers, drive traffic and maximise revenue from their inventory, and detailed statistics can be viewed in real-time. TradeDoubler’s expert account management teams help publishers to strengthen partnerships with top online advertisers and optimise their internet advertising campaigns.

td Reach (Ad network)
Publishers can connect to interactive advertising campaigns for leading brands at competitive rates using td Reach.  They can instantly access countless well-known online advertisers across all sectors including travel, finance, consumer electronics, retail and FMCG, earning the most from their impressions/clicks. Working in partnership with TradeDoubler’s expert media teams, ensures revenues are maximised.

td Toolbox (Marketing interface)
td Toolbox is an integrated online marketing management system that integrates with third party systems with minimal technical requirements.  It effectively manages, controls and evaluates all online advertising, marketing and sales activities from all partners and agencies in one system to improve internet marketing effectiveness.

Editorial Contacts

Say Communications
T: 020 8971 6400

Sue Glanville                 E: sglanville@saycomms.com
Louise Stewart-Muir     E: lstewartmuir@saycomms.com

About TradeDoubler
TradeDoubler is a Pan-European digital marketing company offering a range of performance-based marketing solutions.   TradeDoubler’s products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness.  Headquartered in Sweden, the company boasts a unique European reach with local offices in 15 countries across Europe and a presence in a further three countries.   With a breadth of expertise across multiple industry sectors and a network of more than 118,000 website publishers TradeDoubler helps deliver online results for over 1,200 advertisers across Europe including a mix of local and international companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.