TradeDoubler Appoints New President and CEO

The Board of Directors of TradeDoubler today announces that William Cooper has been appointed as President and Chief Executive Officer of TradeDoubler AB (publ).

William Cooper previously held a number of roles within senior management since joining the company at the beginning of 2000 when he assisted in the setting up of the UK organization.  William has previously been Managing Director of the UK organization, Chief Marketing Officer, and most recently Chief Operating Officer of TradeDoubler Group.  He has been on the Group Management Board since 2002.

William succeeds Martin Henricson, who leaves the company from an operational capacity but remains on the Board of Directors.  

Commenting on his appointment William Cooper said, "I am delighted to have this opportunity to take TradeDoubler forward over the coming years.  I believe with the knowledge and expertise we have throughout the organization, and in particular within the Group Management Board, we have a very exciting and strong future ahead of us as an independent listed company.  We have an unrivalled pan European footprint and a market leading position in many of our products and services throughout the 18 European countries in which we operate.  I hope that over time we can expand both our geographic footprint and our products and services in order to meet the requirements of our advertisers and publishers".  

Kjell Duveblad, Chairman of the Board, said, "We are pleased to announce this appointment. William has a deep knowledge of the company having joined it soon after its launch. We have a number of challenges and opportunities in front of us and his experience will be invaluable as we continue to expand the business over the coming years".

Editorial Contacts

For further information, please contact:  

Kjell Duveblad, Chairman of the Board
+46 (0)703 33 54 20  

William Cooper, CEO
+44 207798 5804
+44 (771) 858 64 02    

About TradeDoubler
TradeDoubler is a Pan-European digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. Headquartered in Sweden, the company boasts a unique European reach with local offices in 15 countries across Europe and a presence in a further three countries. With a breadth of expertise across multiple industry sectors and a network of more than 100,000 website publishers TradeDoubler helps deliver online results for over 1,000 advertisers across Europe including a mix of local and international companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.