Launching Post Office™ products online 

Client:

www.postoffice.co.uk  

The Post Office™ is one of the most widely recognised brands within the UK with a strong and highly trusted brand, offering a wide range of products and essential services

Objectives:

Drive cost efficient sales by promoting multiple products through one campaign. Initially launching:

  • Travel Insurance
  • Car Insurance
  • Home Insurance
  • Loan Applications
  • Flower Deliveries
  • Credit Card
  • Foreign Exchange
  • HomePhone



Increase exposure for Post Office™ and give customers an easier way to access their products online

Achieve a challenging total of 8,000 leads/sales during the first six months

Strategy:

Use td Pull (Affiliate network) to generate sales.

Description:

To ensure maximum exposure for the launch, the program was promoted on the TradeDoubler home page for two weeks, and in the newsletter sent to all publishers.

TradeDoubler’s consultancy team contacted 200 key TradeDoubler publishers from: financial websites, shopping websites, search engine marketing specialists and rewards/cash-back web sites. Five publishers were recommended for brand related Pay Per click search activity, two of which generated 1000+ sales/leads each month since launch. Each publisher built a dedicated landing page promoting each Post Office™ product. This strategy was effective, driving Search traffic to the Post Office™. Monthly competitions and incentives promoted on the homepage and fortnightly newsletters secured a high level of exposure to publishers.

November ‘Advertiser of the month’ promotion on homepage attracted more than 111,000 click-throughs, linked to dedicated page detailing benefits of the program and key promotions for November.
Using TradeDoubler’s AdTool, the Post Office™ could display all flower products in one Christmas themed storefront on publisher websites. This self optimising storefront was based on the best selling flower products and achieved a click-through rate of over 4%.

Results:

Leads/sales (units) generated within the first six months of operation were 58% more than the amount of leads/sales (units) expected.




Quote:
“We are amazed by how quickly the Post Office™ Program was taken up by publishers. With the combination of TradeDoubler’s promotional strategy, Adtool technology and the Post Office™ brand strength, we were able to reach a huge network of publishers in a short space of time. The program has been one of the most successful on the TradeDoubler UK network to-date in terms of initial take-up by publishers.”

- Alex Tait, Online Marketing Manager, Post Office
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